The Evolution of Commercials

Since being home on maternity leave I have had my first real taste of daytime television in a long time.  The last time I spent any significant time of my week at home was probably the summer after my freshman year of college when I was nursing both a broken heart and a bad case of mono. Me and the TV had a really good time together in the summer of 1993.

I have been really surprised these last few weeks about what I am seeing on TV– between the bad reality and daytime talk shows. Commercials are definitely evolving… in a good way!

In my most recent post I mention the Luvs commercial where the mom breast feeds in public. Shocking! Here that is once again:


I am also seeing an influx of commercials traditionally marketed to the traditional housewife being marketed instead towards househusbands and other commercials featuring dads doing stuff normally delegated to the mommy. Such as…

Tide: Dad’s do laundry!


Huggies: Dad’s test diapers!


Samsung: Dads use mobile devices to figure out complicated stuff like baby swaddling!


Those role-reversals are great and its high time we see Dads portrayed as family caretakers and not juts financial providers. But the king of all surprises was this Cheerios commercial. Watch it first, then let’s discuss:


Notice anything different other than it being completely adorable? Did you? Be honest! Definitely not your typical ready for prime-time family being featured here and I LOVE IT. But of course, since some people just can’t handle that life is sometimes different than a Brady Bunch episode so General Mills had to shut down the comments section of this video on youtube due to some racist jerks.

Meredith Tutterow, a marketing director for Cheerios at maker General Mills, told the New York Times the company stands by the commercial and that the spot will “absolutely not” be pulled.

“There are many kinds of families,” Tutterow said, “and Cheerios just wants to celebrate them all.” She said the comments will be enabled again at some point, though didn’t know when.

Cheers to Cheerios!! I think I might just head on over to the Cheerios Facebook page and give them some support.

The big question I have, who will be the first major brand to feature a same-sex couple in a commercial? If there has been one, I haven’t seen it yet. But I will vow to buy whatever product that is!*

*You know, as long as it isn’t like Porsche, Cartier or some other fancy product that I can’t afford.